“In this business right here, sometimes marketing can be bigger than talent,” according to Mike Epps. “This business is not about being funny. This business is about being forced on people. You can be forced on people and be really, really funny. If the business was based on being funny none of these suckers would be in it” Epps spilled to K104 Dallas when asked about Kevin Hart. Kev heard about the diss through the great vine, and his wittle millionaire feeling got hurt.