United States are closing their individual financial deficits by allowing patients to legally purchase marijuana. Snoop Dogg has been a weed head for years- all while topping charts, starring in movies,and managing a youth football league. Willie Nelson is 83 years young, and he’s been fighting for the legalization of marijuana before Snoop was born! Snoop has his own Adidas shoe line, but Willie just signed a ground-breaking deal that will surely feed his Grand Ole Opry ancestors.
Country music legend Willie Nelson has teamed up with private equity investors looking to cash in on the latest celebrity-endorsed venture in the burgeoning marijuana industry.
New York-based private equity firm Tuatara Capital this week announced its partnership with Nelson, the 81-year-old musician known for songs such as “Always On My Mind” and “On the Road Again,” as well as his well-documented marijuana habit. The partnership will see Tuatara lead a group of investors financing the development of a legal recreational marijuana brand featuring Nelson’s name.
The “premium cannabis lifestyle brand,” called “Willie’s Reserve,” will market pot bearing Nelson’s name and image to recreational marijuana users in states where it is legal, starting with the states that currently have legal recreational pot markets: Colorado and Washington. Local businesses in those states will grow, distribute, and sell Willie’s Reserve-branded marijuana based on the brand’s own specifications and “quality standards,” according to a joint press release from Tuatara and Nelson. – Fortune